'Expert From The Armchair' - Promoting The Brand

By David Johnson @mrdaj.

The ever-growing stable at Matchroom Sport.

Are we witnessing a change in the way we choose who we follow on the boxing scene?

In years gone by we've tended to follow the boxer who is local to us, has a cultural fit to our views on life or in many cases the kind of personalities the boxers have (I don't think I need to touch on our love for a warrior or explosive fighter)...

For example:

The Tony Bellew's / Paul Smith's / David Price's have all spoken about their pride of representing the city of Liverpool and the fans love it, but their appeal reaches so much further than that great city, the nation loves them and their fellow liverpudlian fighters - Many people follow their local hero, and long may it continue.

Heffron Vs Barnes scheduled for October 12th!

Yet another fantastic domestic clash has been created by Coldwell Boxing. Dave Coldwell has announced that on October 12th former two-time British champion David Barnes will face the highly rated British prospect Ronnie Heffron in Manchester. 

Coldwell Boxing is renowned for putting on small-hall classics and this is very likely to be no different. Barnes and Heffron are both fighters that can draw a relatively large number of fans and it is almost definitely a crossroads fight. Barnes is considered to be reaching the end of his career and could be on his way out whereas Heffron is new to the game and looking to prove that he's ready to step up a level.  

Dave Coldwell gave his thoughts on the fight: 

"This is the type of challenge that David needs and I've got no doubt that we'll see him back to his best when he's in there with Heffron... This is the type of fight that excites fans and I'm hoping the TV companies are watching because they're going to find out what Coldwell Boxing is all about. We wanted a hard fight for David and we wanted a fight that was going to bring out the fans. It only took one phone call to make the fight and that shows you how easy fights can be made." 

There once was a time when Barnes was Britain's most promising prospects and looked destined for great things. Unfortunately he didn't live up to his big expectations. This could be one of his last chances of reviving his slightly declining career. 

Coldwell believes the main reason that this fight will be so entertaining is that both fighters have a lot to prove so they will both have a strong will to win. 

"The beauty of this fight is that both boxers are going in there with a point to prove. Ronnie is the youngster with a lot of hype and he has to beat Barnes if he is to fulfil all the expectations that people have placed on his shoulders. For David, he wants to win the Lonsdale title again and if he's to do to that then a man of his experience really has to be defeating the young prospects who want his spot. This is a fight that excites me a lot and I just can't wait for the first bell to go on October 12th."

Another young prospect joins Coldwell Boxing!

The highly-rated up and coming promotional company, Coldwell Boxing, have snapped up yet another youngster who is looking likely to have a bright future ahead of him. It was confirmed today that David Coldwell has signed Liverpudlian youngster Anthony Jevons.

Jevons boxed for Golden Gloves ABC, won a number of amateur titles and was looking to be a hot favourite for next year's ABA's. But he gave up all of this to move into the pro ranks and follow his dreams to punch for pay.

David Coldwell believes that with hard work and dedication, the young man can go on to big things: "Anthony is a talented young man and I’m certain that with the right guidance he can have a good future... Liverpool’s reputation as a city for producing excellent boxers is well known and Anthony has all the skills to become the city’s newest star. He’s sacrificed the opportunity to compete for more amateur honours and I’m happy he’s done that because he definitely has the style which is more suited to the professional side of boxing."


The 21-year old super-featherweight will continue being trained by long-time coach and friend Dave Tonks.

"I’ve known “Jevvo” since he was ten years old and I know for a fact he’s hungry for success," told Tonks. "He’s got a ready-made style for the pro game and I can’t wait to get him in the gym so we can start working on all the ideas I’ve got planned for him. He’s got a solid team behind him and if we get him on the right path then there’s no reason we can’t be knocking on the doors of champions a couple of years down the line."